The Inspiration
The film "Indochine" stars Catherine Deneuve.
With nostalgia and yearning shaping our story, I wanted these images to feel deeply romantic and richly evocative, infused with a timeless, melancholic beauty. Conveying pride, longing, and a profound, abiding love for a country and its people — a powerful, persistent desire fills her heart through memory, through scent, and through the quiet, lingering moments that echo long after they pass.
ELIANE
“And I didn’t know; I hadn’t wanted to see, that she was in love, the way one loves the first time. Nothing would stop her.”
White Jasmine & Gardenia
It is the fragrance that brings her back to Saigon.
The Essence and Timeless Romance of Cochine Saigon.
My Indochine
Featuring Alice Rugge-Price
A curated selection of beautiful fragrances to enrich and personalize your home.
Kate Crofton-Atkins unveils a Vietnamese-inspired luxury home fragrance collection that includes elegant bath and body products, meticulously handcrafted reed diffusers, refined perfumes, and richly scented candles designed to evoke warm, evocative moments and subtle sensory elegance.
#moniquelaipictureOur inspiration for the Cochine fragrance collection comes from the film Indochine.
CLIENT : Cochine Saigon by Kate Crofton-Atkins
WEBSITE : cochine.com
SERVICES : Storytelling, Branding, Product Photography
AGENCY : Evelyn Hwang, Hwang Concepts
LOCATION : Thao Dien Village, Park Hyatt Saigon
MODEL : Alice Rugge-Price
LOCATIONS : Park Hyatt Saigon, Thao Dien Village, Ho Chi Minh City, Vietnam