cREATive marketing & branding — an artistic STORY

Creating a Brand Story.

Crafting entertaining storylines for a digital / content marketing plan involves a delicate balance of creativity and strategy. It necessitates a deep understanding of the target audience, their desires, and aspirations.

A lighthouse standing tall against a clear blue sky, with some greenery and a small building nearby.

videos ⏐ 

  • YouTube, Music Video 'Something Not Right' for Glen Alfred in Hong Kong
  • YouTube, Music Video 'Away' for Glen Alfred in Hong Kong
  • YouTube, Video Art, Walk Good: Venice at Venice Biennale, Italy
  • YouTube, Music Video ‘And The Darkness' for Glen Alfred in Hong Kong
  • Instagram, Reel, Behind the Scenes, Yvette Kong 
  • Instagram, Reel, for Mind HK x lululemon
  • Instagram, Reels, ‘Spark City’ for Eureka Architects in Cheung Sha Wan
  • Instagram, Reel, ‘ISF Academy’ for Eureka Architects in Cyberport
  • Corporate Video, ‘Patina Wellness’ for Phoenix Property Investors in Kowloon City
  • Photographs made into Video, ‘Gramercy’ for Phoenix Property Investors in Central
A woman smiling and adjusting her hair is inside an ornate, decorative picture frame outdoors among foliage.

Film is the basis of my foundation. It is a medium that I have always been in awe of ~ it has the power to stir the mind.

My challenge : to create a cinematic still that stirs emotion.

Until then, as we say in Jamaica, "Walk good" !

#moniquelaipicture

Mastering the art of storytelling is crucial for the success and impact of any branding, marketing & change management strategy.

A bold and evocative imagination — my pictures capture a wide range of genres, including fashion, still life, portraiture, architecture, and landscape photography.

A red brick apartment building with multiple windows, with three open windows showing people looking out.

Shows ⏐ 

  • 'Walk Good: Venice', Venice Biennale Architettura (2025)
  • Photo/video series of ISF Academy for Eureka Architects, Re-imagine Our Community, at Crafts on Peel in Hong Kong (2023)
  • Cha Yip Daan, Ed. 1/10 at The Kindness of Strangers, Brunswick Group Charity Auction in Hong Kong (2020)
  • ‘The Beauty Within’, ArcLight Cinemas Culver City in Los Angeles (2016) 
  • ‘Déjà Vu’ at Hotel Stage in Hong Kong (2016) 
  • ‘Déjà Vu’ at Kodak House, Patina Wellness showroom in Hong Kong (2013)
  • 'La Dolce Vita' at (S)ML Suitcase Packed (2012) Shanghai, Beijing
  • ‘Rêvant des Révolutions’ at PS Bookshop in Dumbo (2011) 
  • ‘Rêvant des Révolutions’ at DNA Gallery in Provincetown (2010) 
  • 'Rêvant des Révolutions’ at Frexh Shanghai (2010) 
  • 'Private Property' at Behind the Green Door, DNA Gallery in Provincetown (2010)
  • ‘Portrait of Jennie’ at Lane Crawford IFC (2010) in Hong Kong
  • ‘Rêvant des Révolutions’ at Red Elation Gallery in Hong Kong (2009) 
  • 'Provocative' at Primitivo Restaurant in New York City (2008)
  • ‘Private Property’ at the ArcLight Cinemas Hollywood in Los Angeles (2007)
A black and white photo showing a rice cooker of tea boiled eggs, with signage in Chinese characters and a price of 10 yuan for three pieces in the background.

Brunswick Group's Hong Kong office held a charity auction for Impact HK to help the homeless. In a tough year, showing kindness and giving back is a great way to spread positivity.

40 artists joined to support this cause, raising HK$62,550!

Two framed photographs on a white wall in an art gallery with a pink shelf and a partly exposed wall section. 
Rêvant des Révolutions travels from (left to right) Shanghai, Provincetown, to Dumbo.
Art gallery with framed photographs on white walls, wooden floors, and a rustic, curved ceiling.
A framed painting of Chinese calligraphy hangs on a wooden wall, beside a portrait of a woman and intricate background.

Theatre & film ⏐

Walk Good: Venice. A collaboration with School of Fashion & Textiles, The Hong Kong Polytechnic University, directed and produced by Monique Lai.

  • Hong Kong Pavilion. Venice Biennale, Italy

Jamaica, Farewell. A play created and performed by Debra Ehrhardt, directed by Monique Lai.

  • Enwave Theatre, Harbourfront Centre. Toronto, Canada

  • Amaturo Theatre, Broward Center of the Performing Arts. FL

  • Lobero Theatre. Santa Barbara, CA

  • Soho Playhouse. NYC, NY

  • Byrdcliffe Theatre. Woodstock, NY

  • Independent Theatre. NYC, NY

  • Academy Theatre. Atlanta, GA

  • Santa Monica Playhouse. Santa Monica, CA

  • Whitefire Theatre. Sherman Oaks, CA

  • Colony Theatre. Burbank, CA

  • Cinegrill. Hollywood Roosevelt Hotel

  • Highways Performance. Santa Monica, CA

No Place Like Home

  • Voiceover Actress. Directed by Perry Henzell.

A performer on stilts dressed in ornate red fabric, standing in front of a green tree and a peach-colored wall, with event details text overlayed. The event is on May 11, 2025, at 6 PM in Venice, for the Hong Kong Pavilion at the Biennale.

WALK GOOD: VENICE

Poster for the play "Jamaica, Farewell" at The Academy Theatre featuring palm trees silhouette, sunset background, show dates and times, ticket prices, reviews, and a photo of playwright-performer Debra Ehrhardt.

JAMAICA, FAREWELL

NO PLACE LIKE HOME